The Wikipedia ranks for a lot of competitive keywords because they are cited everywhere while acquiring the approve links to be envious of. They also act most of their link juice by linking to their internal pages and placing no-follows on external links.
I found out recently that they rank for competitive key phrases on Google such as:
Although Wikipedia ranks come up for competitive phrases they don’t belong to the associated topical communities. They be primarily on place authority.
While they have enough circumscribe to be for said terms they don't have pages targeting those terms. In many cases the relevant circumscribe for the evince is compressed as move of a broader related page.
Their call tags target core out keywords and lacks modifiers needed to rank well for popular terms that Wikipedia did not apply unique pages to.
While the future of the Internet is still unpredictable and Google is having the most control it's hard to say where the Wikipedia will be a few years from now.
It's a challenge being the little SEO guy right now but if you back up something robust and useful you undergo a great come about to do well :)
That does only affirm "". It's an encyclopedia and not a directory. How-To command product review site or anything else that is ecommerce or "business" related. It's not a site with commercial intend. The content designate that. It would be a poor job by the search engines to rank Wikipedia high for keyword searches that indicate a high commercial plan by the user. It only ranks high for generic terms where it is not clear what the user intend is (examine engines anticipate in that inspect that the intend is probably more investigate and information) or if the plan is clearly a non-commercial one excluding product comparison related searches (which are only semi-commercial).
I think it's quite interesting just how big the gap between first and second place is. I would undergo thought (from seeing the SERPs myself daily) that amazon and answers would be doing better but I speculate it is based completely on the keywords in the consume.
giovanna welcome on board. I am silent listener here and i dont speak much but this affix made me say few words about you. I have seen your pics it is nice to get married with someone who are like minded and i wish you both ordain set new bench marks and help us learn more. From Aaron I learned alot he one of the teacher that i am chasing silently since 2004. Wish to meet him one day as i be on the other side of the globe :)
I think a lot of people are starting to understand that wikipedia is just an information resource. I undergo seen and I do skip over wikipedia entries when my search query is NOT informational. Many people online for more than a few months are starting to understand that too.
The rankings with Wikipedia be really unfair. When nofollow was originally pushed by explore - my understanding was to use nofollow on external links with which you have little trust. It would follow that those external nofollow links on Wikipedia would have very little trust. Looking at it this way - Wikipedia isn't citing trustworthy sources of information - so why are they given a recognise of increased relevancy in the SERPs - rather than the opposite? That really does bug me....
Google ranks Wikipedia when either there is low authority in the SERPs or the top-ranking sites have similar links to them. For dilate if you have 1000 inlinks to your target summon and XYZ com/target has the same. explore can't end which to be and says f*** it. I'll just rank a high authority domain.
This is an example authority is not the same as reliability. Wikipedia is a great tool but much of its information is inexact yet. So the "powerful" google alg is showing inexact information to users sometimes while these pages are cataloged as authority.
I used to mind a lot more about Wiki's dominance but ever since the announcement of a competiting Wiki examine engine I've been breathing a sigh of relief. Yes alter now they are practically dominant for most generic non-specific queries but once encroaching on G's turf they'll be toasted for something.. my anticipate is the go around will be a combination of betray content thematic issues and an improper hub setup [it is an improper hub setup btw just be at their outbounds.. rarely to the right authority].
Another inform is to use Answers com / Dictionary com as a possible case study in determining the future of Wikipedia. Though far from a finished story. I do evaluate their upside is reaching a logical limit.
I undergo a website (City Forum) that is very popular and known to the area I be in so I was honored when the "Lords of the Wiki" allowed my website link.
When I be at my backlinks in the Google Webmaster Tools. I see dozens and dozens of other websites that are stealing the content from that Wiki summon. I don't experience if this is good or bad for my website? On one hand it's more backlinks I undergo but on the other hand it's spam...
Good to see someone else handling work with Aaron. He has a great style and deep insight in examine but it is always nice to change up that style every now and then.
OK that's first affix from Giovanna so is my :) rMy respect to work you are doing here. Call my challenge dumb.. but. I still can not understand why not monetize a traffic by some Adsense? Who from you ever clicked on that DONATE add?
I can declare (maybe it's already address on your blog if so sorry) one more threat. B2B sites especially the alibaba com. As my website is selling a niche networking products my customer is a guy who enters for example a product called "E1 to Ethernet converter". Or whatever. Now try search this on google at least 3 or 4 of search result on forst summon comes up from alibaba com or tradekey com. B2B's because they are stacked up with virtually everything started from T-shirts and ending with tractors. And of course such a content rich site seems relivant for google. Any suggestions :((.
Giovanna - great first post :-) I think you've got the crystal roll smoking with those last couple comments.
I doubt Wikimedia will manipulate with their Wikipedia product directly -- they'll act it pure so as to not kill the golden goose. But they can strongly supplement their rankings/cerebrate juice in choice ways by crosspromoting ancillary projects desire the upcoming examine engine that do create revenue.
To be honest. I read the SEO Book 6 months ago downloading it by file-sharing. For the first time in my life (and probably the measure) I’m going to buy your e-book even if I undergo it already (just waiting for next month’s wage :)
I used to pay 50 bucks monthly to Seomoz to read articles I could create verbally myself and undergo questions answered in a general practically useless way.
Thanks to you free Q&A session now I finally got a precise concise end say not chattering about “Heidegger’s seo philosophy” or “doing link-baiting writing about my socks”.
It shows you're passionately involved and deeply KNOW what you're talking about.
For the moment my little payback is sharing a Video I think everyone can sight it really useful and somehow.. moving! I see yourself involved here...
Thanks. What initially jumped (other than evilpedia pwning the web) out was about com ranking so low (this data was before they took the big hit).
MSN even puts them in the top 3 more than Google does (desire anyone really cares what MSN does but nonetheless)
I agree with everybody who is annoyed.
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Related article:
http://www.seobook.com/other-side-high-wikipedia-rankings
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